The Southern Minnesota Tourism Association is a regional tourism organization dedicated to promoting travel, visitation, and economic growth throughout southern Minnesota. As a collaborative marketing association, SMTA unites tourism partners, communities, and businesses to showcase the diverse attractions, outdoor experiences, cultural sites, and events that make southern Minnesota a compelling destination. Through joint marketing initiatives, cooperative advertising, and strategic partnerships, the Association helps raise awareness of the region’s unique offerings and drives visitation from key markets.

Get in Touch

Whether you're planning your next getaway, looking for travel inspiration, or interested in partnering with Southern Minnesota Tourism Association, we'd love to hear from you.

Our team is here to help connect you with the communities, attractions, events, and resources that make Southern Minnesota a destination worth exploring.

We can help you with:

• Travel planning and visitor resources
• Regional tourism information
• Community and destination connections
• Tourism partnership opportunities
• Questions about Southern Minnesota attractions and events