About SMTASouthern Minnesota Tourism Association (SMTA) is a collaborative nonprofit organization dedicated to promoting tourism across the 36 counties of Southern Minnesota. By bringing together communities, tourism organizations, attractions, and industry partners, we work to showcase the people, places, and experiences that make Southern Minnesota a destination worth exploring. |
SMTA MissionOur mission is to work with and represent Southern Minnesota counties, their communities, and tourism businesses to promote tourism in Southern Minnesota, thereby enhancing economic impact and the quality of life for residents and visitors. We also provide professional enrichment, peer support, and networking opportunities through quarterly meetings. Our organization is a 501C6 organization. We get our funding through a $.05 per capita funding request from our 36 member counties, as well as from grants. |
What We DoRegional Tourism Promotion We market Southern Minnesota as a travel destination through digital marketing, partnerships, visitor resources, and collaborative initiatives. Support Local Communities We work alongside destination marketing organizations, chambers of commerce, attractions, and tourism businesses to increase visitor awareness and economic impact. Connect Tourism Professionals
Through quarterly meetings and networking opportunities, we provide education, professional development, and peer support for tourism leaders throughout the region. | SMTA Regions
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Funding & OrganizationSouthern Minnesota Tourism Association is a 501(c)(6) nonprofit organization. Funding is provided through contributions from member counties, grants, and collaborative tourism initiatives that support regional marketing and visitor development. | Get InvolvedInterested in getting involved? Contact us to learn more about membership, partnership opportunities, and upcoming meetings. |
